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Thread: Using Chinese Faces for Sports Product Endorsement
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  post #1 (permalink)  
Old 08-17-2008, 09:26 AM
stewie stewie is offline
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stewie is becoming infamous around these partsstewie is becoming infamous around these partsstewie is becoming infamous around these partsstewie is becoming infamous around these partsstewie is becoming infamous around these partsstewie is becoming infamous around these parts
Using Chinese Faces for Sports Product Endorsement
Just want to hear some views on how this might pan out. If China hauls up the biggest number of gold records, or say Liu Xiang wins the 110 hurdle race, do you think companies like Nike would use his face as an endorsement of their products in the Western world and plaster it everywhere?
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