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Comcast Says Asian American Net Had Poor Prospects
By Linda Haugsted -- Multichannel News, 1/25/2008 12:45:00 PM
Comcast is closing down AZN Network as of April 9, stating that the channel is no longer financially viable. The network, targeting the Asian Americans, has 13.9 million subscribers, mostly among Comcast-owned systems.
AZN is part of International Networks LLC, a wholly owned subsidiary of Comcast. Comcast acquired the network from Liberty Media in 2004.
Jennifer Khoury, senior director of corporate and consumer communications for Comcast, said Comcast's programming executives have been reviewing the performance of all of the company's entertainment networks, which include E! Entertainment Television and G4. Those are successful, she said. But there was little advertising interest in AZN or potential for distribution growth.
AZN's prospects were subjected to a third-party review, she said, adding that firm came to the same dire conclusion about the network.
She noted Comcast carries 13 other services targeting ethnic minorities, as well as video-on-demand content for Asian Americans.
Comcast intends to talk to Asian American community leaders to determine what programming they would like in the future to fill the AZN void.
Another network in the genre, the smaller ImaginAsian, is in about 4 million homes and has just received a content and financial investment from a Fuji Television Network subsidiary.
About a year ago, MTV Networks shut down MTV World, its three-channel digital programming suite targeting Asian Americans, amid a large corporate restructuring at the Viacom-owned programming stable.
A marquee programming event on AZN, the Asian Excellence Awards, will be moved to E!, Khoury said.
Local systems will decide how to fill the programming hole left when AZN goes dark, she added.
AZN has about 15 employees, Khoury said. Those employees can seek jobs in other Comcast business units, she said.
Maybe they should change their format to expand the target audience???
I reckon they should learn from Special Broadcasting Service , our multicultural channel that has been around since early 80s !!
I think AZN should have had better programming to compete with MTV and BET... because lets face it a lot of Asian Americans watch that... some of the Asian American programming they had was just poorly produced... oh, they had terrible hosts too.
I just wish Comcast gave them more time to flourish and gave them a chance to restructure their programming.
Asian-Americans need to take a page from their motherland counterparts and make more babies.
4% of the pop? Of course no ad agency is gonna bid for advertisement spots.
No politicians care about our issues, movie directors have free license in insulting us with no fear of revenue lost from backlash. Make. More. Babies.
Don't you worry, asians in america are making more babies (except for me). By the year 2050, asians will make up 15% of the US population.
I liked how AZN TV was on channel 69 in my area on comcast. But i have Directv, and the channel is not carried on Dtv. I would have to go to my parent's place to watch AZN TV. There were some really funny comedy skits on AZN TV... but its gonna be all gone
Hey I have an idea! How about we think of ways to safe AZN TV instead of just crying about it going of the air!!!
Honestly has anyone asked what we can do to stop this injustice from happening?
Not to be too dramatic about it, but I'm a little pissed off that these bean counters just look at the money side and don't try to see if there is a market for this programing and what could they do to improve before cutting it of.
Just my too cents do with it what you will.
But I don't think we should take this lying down!
"The true sign of intelligence is not knowledge but imagination."-- Albert Einstein"
"Forsan et haec olim meminisse juvabit."
(Perhaps someday it will please us to remember even these things)
"Creative minds have always been known to survive any kind of bad training." -- Anna Freud
Hey I have an idea! How about we think of ways to safe AZN TV instead of just crying about it going of the air!!!
Honestly has anyone asked what we can do to stop this injustice from happening?
Not to be too dramatic about it, but I'm a little pissed off that these bean counters just look at the money side and don't try to see if there is a market for this programing and what could they do to improve before cutting it of.
NOOOOOOOOOOOOOOOOOOOOO I LOVE AZNTV my shows....my showss.....the suffering....they better let me finish DAe Joyoung then they can close down or ill be pissed!
Yes! That's some good insight! 
